About the AFL Coaches' Association
The AFL Coaches Association is the collective representative voice of coaches in the Australian Football League.
The overall welfare and development of AFL coaches is the key responsibility of the Coaches’ Association, assisting them in their professional and personal lives.
Since its inception in 2002 the AFLCA has grown significantly and now has over 150 members, comprised of full-time senior and assistant coaches from all 18 AFL Clubs.
The Association aims to play a key role in the football industry, growing the game in partnership with the AFL, clubs, players and coaches.
The seven key pillars of the AFLCA have been defined.
1. Collective voice
As a forum for AFL coaches, the Association often acts as a discussion panel to provide feedback to the AFL in a number of areas including rules and regulations, player rules and media coverage of the game.
2. Industry recognition
The Association recognises excellence in coaching at their annual Awards Night and contributions to the development of Australian Football are highlighted during the evening.
3. Career development
The AFLCA provides funding for members to undertake courses to build capabilities according to individual needs. Courses range from computer and IT programs to tertiary management training degrees.
4. Career transition
The AFLCA is responsible for the transition of coaches from one club to another, from football to other sports or from the AFL to other industries.
5. Pathway program
The AFLCA develops clear pathways for coaches entering the AFL system, and works with AFL clubs to assist in the recruitment of new talent to the coaching ranks.
6. Promoting coaching
The Coaches’ Association positively promotes the profession of AFL coaching within the industry, the private sector and the community.
7. Relationship building
On behalf of its members the Coaches’ Association fosters relationships with other key stakeholders in the game including the AFL, AFL Players Association and various state football bodies.